Most wineries and vineyards are using social media to market their brands to consumers.
Facebook, Twitter and Instagram are the the most popular as well as Youtube, Vimeo, Pinterest and others.
There are also wine apps for mobile phones and tablets where users have immediate access to wine information online and in real time via wi-fi or their mobile data networks.
Here is a selection of current New Zealand and other Wine Apps available via the Google Play Store or iTunes Store.
Wine Searcher App – Apple & Android
Bob Campbells’ New Zealand Wine Reviews – Apple
Brancott Estate – The World’s Most Curious Bottle app
Hello Vino – Apple & Android
Snooth – Apple only
Vivino – Apple & Android