New Zealand wine brand, Thornbury, today unveiled an exciting new look and a focus on celebrating New Zealand’s five great wine producing regions. This brand evolution is in response to growing consumer demand for provenance in food and wine.
Thornbury winemaker Simon Fell, who has been in the business of making wines for 25 years, says New Zealand consumers have a greater affinity for locally grown and made produce. “As the local wine industry has matured, Kiwi palates have become increasingly more sophisticated,” says Simon. “Consumers are more educated and have a greater appreciation of regional flavours – across both food and wine.”
Research into what consumers’ value most when purchasing shows that New Zealanders want provenance and locally crafted wine. The expectation of New Zealand made has now become more diverse and more specific.
“The new Thornbury branding is about capturing this for consumers,” says Simon. “Even in this little nation of ours, wine-making varies significantly from region to region and the regionality story that is at the very heart of Thornbury wines.”
The Thornbury range includes a wine from New Zealand’s top five wine-growing regions, showcasing the distinct flavours of wines that are unique to each. The refreshed label features an image of a vineyard landscape alongside Dionysus, the Greek God of winemaking and wine, in honour of the expressive character that epitomizes the Thornbury brand and its winemaker.
Thornbury Marlborough Sauvignon Blanc: RRP $14.49
Thornbury Waipara Pinot Gris: RRP $14.49
Thornbury Gisborne Chardonnay: RRP $14.49
Thornbury Hawke’s Bay Rosé: RRP $15.99
Thornbury Central Otago Pinot Noir: RRP$24.95
Thornbury Hawke’s Bay Merlot: RRP$14.49
 State of the Nation, 2017.