Lion Nathan Wine Group Debuts Cellar Key, a 2D Barcode Technology

Lion Nathan Wine Group, owner and importer of fine wines from around the world, launches a proprietary marketing platform called Cellar Key with four esteemed wine brands this September 2010. A 2D interactive icon, Cellar Key offers insider, digital access to distinguished wines, educating, entertaining and virtually connecting the user to wineries around the globe through the use of a Smartphone. Read More…