Looking Back At 2012


Happy New Year to You All, Wherever you are in the wine world…

Well 2012 has come and gone and as we head into 2013, I thought I’d take a look back at what we have achieved over the last 12 months, so here I am looking back at 2012…

It’s been a fantastic year, meeting many friends and colleagues in the industry via social media in the virtual wine world and of course in the real world at wine events, cellar doors and wineries, even at the supermarket!

I really appreciate all the support and feedback from you all out there in the #NZWINE world; it’s encouraging to know that NZ Wine Directory is providing a valuable resource and service to the industry and to consumers and wine lovers around the world.

It’s been a stressful but fantastic year, all of what’s achieved done through trying times dealing with EQC and insurance companies, building a new home in Blenheim and moving here to the fabulous Marlborough wine region…

The NZ Wine Directory has developed in leaps and bounds, with a complete website make-over early in the year and as of New Years day 2013 moved to a new server back here in New Zealand… here’s a snippet of what we did in 2012…

  • Assisted with the promotion of New Zealand’s Wine industry via our website, blog, Facebook Page and Twitter posts to many 1,000s of fans and followers around the globe.
  • Answered dozens of email inquiries from people wanting to find and purchase NZ wine in their country, information about wine regions, where to travel when in NZ and much more…
  • Added over 100 new websites to the NZ Wine Directory which now contains over 1,250 links to New Zealand wine websites and related business online…
  • Delivered 300,000* page views and had a total of 1,200,000* hits on the site  (*viewed by real people not search engines etc.)
  • Had Visitors from over 60 different countries… the top 20 are in order – New Zealand, United States, Russian Federation, Ukraine, Australia, Germany, China, Great Britain,  France,  Netherlands,  Italy,  India,  Israel,  Spain, Nigeria, Romania, Sweden, Canada, Hong Kong, Pakistan…
  • Shared 1,000s of news articles, posts, press releases, wine competition results, wine festivals and other events, new publications and more via Facebook Twitter, LinkedIn and Pinterest… Surpassed 11,000 tweets about NZWINE news, events and more during 2012 and now have 2,000 followers and 1,100 Fans with a potential reach of 431,593 Facebook users.
  • JB has reviewed 62 New Zealand Wines across a wide range of grape variety for 21 different wine producers on the NZ Wine Directory Blog and promoted them via social media… and drunk many more wines in between…
  • Attended, many wine tastings and roadshows in Christchurch and Blenheim – The Negotiants Roadshow, Waitaki Wine Week, Te Mata Showcase, tastings at Vino Fino, Cellarmasters, The New Brighton Wine Club, Wino’s, Marlborough Wine Show and Awards Dinner…
  • Helped with advertising and promoting NZ Wineries, Vineyards, Wine events and wine groups and businesses: Winejobs Online,  Bald Hills Wines, Ataahua wines, Barrington Wines, Complexity NZ, The Summer of Riesling 2012 &2013, Pinot Noir NZ 2013, Nelson’s Aromatics Symposium and more…

What will 2013 bring for us and for all our followers? Watch this space…

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