Montana Celebrates Kiwi Culture With NZ Collection

Founded in 1934, Montana is one of the original wine brands of New Zealand, first appearing on shelves in the early 1940’s.

The Montana name was inspired by the mountain ranges that protected the original vineyard – a small block in the Waitakere Ranges, west of Auckland – and quickly grew to become a household name in New Zealand.

From these humble beginnings, Montana’s success continued as the range of quality wines was extended. Vineyards were established in other regions where winemakers carefully matched grape varieties to best express the area, producing wines of exceptional character.

Montana’s commitment to producing consistent quality wines and styles remains unchanged today, and every bottle of Montana is built on a proud heritage as solid as the ranges it is named after.

Iconic New Zealand wine brand, Montana has released a new premium collection of wines that showcase its rich history in New Zealand with a relatable sense of humour.

From the pavlova to the classic Kiwi summer barbeque, the Montana New Zealand Collection uses quirky iconography and motifs to illustrate the unique, inventive and most-cherished parts of Kiwi culture, and celebrates the brand’s long history of industry-leading winemaking.

Montana Winemaker, Laura-Kate Morgan says Montana has been loved and shared by New Zealanders since the 1940s and the New Zealand Collection brings to life key symbols of Kiwiana that make Montana proud to be Kiwi.

“From the pioneers, to millennials, the timeless taste of our wines have been enjoyed by New Zealanders for generations.

We’re proud to release a collection that captures the spirit of what it means to be a kiwi, and celebrates Montana’s place within New Zealand culture,” she says.

The Montana New Zealand Collection includes four classic New Zealand varietals that bring the quintessential flavours of New Zealand’s most famed wines to life; a Crisp & Zingy Sauvignon Blanc, Delicate and Fruity Rose and Smooth and Velvety Pinot Noir from Marlborough and a Big and Buttery Chardonnay from Gisborne.

“From the delicious citrus and herbaceous notes of Marlborough Sauvignon Blanc to a classic Gisborne Chardonnay as big and buttery as we could get it – each of the wines in the New Zealand Collection reflect characteristics synonymous with New Zealand’s key winegrowing regions,” says Morgan.

The charming, tongue in cheek illustrations connect customers with their favourite flavour cues, from a farmer leaning on a lime for the Crisp and Zingy Sauvignon Blanc, through to a sportsman shot-putting a giant cherry for the Smooth and Velvety Pinot Noir.

The Montana NZ Collection captures what it means to be Kiwi both past and present, while setting a platform for the next chapter in the brands story. The full Montana New Zealand Collection is available from September 2 through leading liquor retailers nationwide RRP $19.99.

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