New Zealand wine & lifestyle website Sip NZ Wine (sipnzwine.com) is launching a Rosé campaign this February, joining forces with New Zealand wine producers to make a rumble about Rosé.
With over 15 wineries already on board for this inaugural collaborative campaign, “Dare to Pink #sipnzrose” is set to make NZ Rosé THE summer drink.
“Australia, Europe and the US all have their own Rosé campaigns so it is finally time for New Zealanders to “Dare to Pink”. There is a real opportunity to showcase the world-class wines that New Zealand is producing”, says Emily.
“Many producers simply can’t afford a social media agency and are unsure on how to connect with consumers online. This collaborative campaign gives them a ready-made digital campaign including easy to follow social media guides, beautiful collateral and lots of lifestyle content to help them promote their Rosé”, says Caro.
For the entire month the duo will be promoting NZ Rosé wines and producers, kicking it off with a National NZ Rosé Day on February 5th, 2016.
Vanity Fair Magazine recently profiled Rosé: “When Did Rosé, Like, Become a Thing?”
Drinks Business says: ”Of the many stylistic advances over the last decade, the march of pink-coloured drinks must be the most notable.”
James Halliday’s winecompanion.com.au states: “The important message here is to cast off any preconceptions you may have about the cloying, shocking-pink wines of the past and celebrate one of this summer’s most delicious wine styles.”
If you’re a Rosé producer and would like to find out more about how to participate or if you would like to get involved in the campaign as a brand partner, simply send an email to firstname.lastname@example.org.
About Sip NZ Wine
Caro Jensen and Emily Camblin launched Sip NZ Wine (sipnzwine.com), a New Zealand wine & lifestyle website in April 2015. They are passionate wine lovers and wine marketers with over 25 years of international wine marketing experience, focusing on getting everyday wine drinkers excited about New Zealand wine and its makers.
For more information, contact:
021 0244 6721
021 560 609