World Wide Launch of The Winedub

The world’s only mobile VW wine tasting experience – The Winedub

After almost two years planning and meticulous restoration a world-first novel mobile tasting experience is providing a new opportunity to promote premium New Zealand wines to locals and international visitors at major events.

Developed by Rick Nelson, owner of The Winery, Queenstown’s premiere wine store; the Winedub is an original 1958 split screen VW single cab pickup that has been fully restored over 15 months. However, this is no ordinary restoration…

The Winedub is kitted out to host tastings of up to 46 wines at events. Where a VW would usually have room for cargo, the Winedub’s precious cargo is the finest, quality New Zealand wine. Each of the 46 wines for tasting uses the famous Enomatic wine serving technology that preserves wine flavour ensuring every taste is as fresh as the first.

Rick Nelson is thrilled with the restoration. “There were times over the last two years when I thought what have we done?  Certainly if when we embarked on this project we knew what we know now, we probably never would have started!”

“We began with the vision of creating a way to take The Winery tasting out of the Queenstown store. So we’ve created a mobile tasting experience which is able to travel across the country introducing people to 46 iconic New Zealand wines, showing the diversity and quality of the local wine industry.”

The Winedub features an innovative serving and payment option too. Guests use a “smart” card that allows them to serve tastings of the wines they choose and sample a collection of New Zealand’s finest wines from the regions of Central Otago to Waiheke Island and everything in between.

The Winedub had its first outings at the International Food Design Conference in Dunedin in early July, and Rick enjoyed sharing the experience.

“Too often I’ve been at wine tastings which are sterile, serious and lack the joy wine is designed to evoke. What’s more the logistics only allow service of a few wines. The Winedub creates a sense of fun and playfulness, just like at The Winery in Queenstown wine tasters can linger and chat as they try an extensive array of New Zealand wines and styles from Sauvignon Blanc to Syrah.”

The Winedub is now based at The Winery in Queenstown, from where it will host tastings at conferences and events in the resort town. Rick hopes the Winedub will travel to events across the country and he is already planning a road trip through New Zealand later this year. Watch the video below for more information.


1958 split screen VW single cab pickup.  Restored over 15 months
Able to carry 46 different New Zealand wines for tasting – Queenstown based but available for hire at events across New Zealand


Established 2005
Offers tastings of 93 wines, Champagnes and whiskys
Rated by TripAdvisor as one of Queenstown’s top 10 “things to do”

More Information about The Winedub:

Video of The Winedub:

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