Sileni Estates Appoints New CEO

Nigel Avery returns from U.S. to lead the family business

Sileni Estates has announced the appointment of a new CEO for their award-winning New Zealand winery.

Nigel Avery has recently returned to New Zealand from the United States and his role as CEO of Sileni Estates’ U.S operations.  He has been involved in the family business in various capacities since its inception in 1997, but joined full time in 2008 as General Manager of New Zealand and Asia. Responsible for significant growth in these regions, Nigel then transferred to the U.S.A in 2013.

Sileni President, Sir Graeme Avery, says Nigel has significant experience across the wine industry and brings a valuable mix of leadership, strategic skills and financial experience to the role.

Nigel Avery – Sileni Estates’ New CEO

“These characteristics and Nigel’s experience within the business make him the perfect candidate to lead the next phase of our growth strategy. I’m confident the business will continue to flourish under his leadership.”

A qualified accountant, Nigel has also had a colourful sporting career. He represented New Zealand in track and field, bobsleigh and weightlifting, competing as part of the Olympic weightlifting team at the 2000 Olympics in Sydney and winning two Gold and a Silver medal at the 2002 Commonwealth Games.

“I’m excited about the opportunity to build on the success that Sir Graeme and the team have achieved to-date. Under his leadership the company has grown from a production of 4,000 cases in 1998, to more than 750,000 cases today, exporting to more than 80 markets around the world,” says Nigel Avery.

Sir Graeme says he’s delighted to have his family involved in the continued success of the business with both sons, Nigel and Simon, in management positions within the company.

“Nigel has been a key member of the team since we began and is perfectly positioned to lead us forward and manage our daily operational requirements. I will continue in the role of President, focused on the strategic direction of the company and new business development opportunities.”

About Sileni Estates –

In ancient Greece the Sileni were companions of Dionysus, the god of good things – wine, vineyards and theatre.  Named in their honour, Sileni Estates stands for great food, great wine and great company. The first vintage was in 1998 and since then Sileni wines have won world-wide acclaim for their food-friendly wine style.

The Sileni winery is based in Hawke’s Bay, New Zealand’s oldest wine region. The company has vineyard plantings in the Hawke’s Bay and Marlborough and is one of the largest family-owned wine producers in New Zealand.


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