Millions of wine lovers & industry professionals have visited The New Zealand Wine Directory since it was launched in 2009, connecting them with wineries, vineyards & businesses that provide products, advice, services or support to the NZ Wine Industry. Read on to see how can you enhance your brand’s visibility.
About The New Zealand Wine Directory.
The New Zealand Wine Directory is a ‘free-to-use’ resource, covering the whole of the New Zealand wine industry, not just wineries and vineyards, but every business supporting NZ Wine.
It’s easily keyword searchable and contains over 600 blog posts covering every aspect of NZ Wine, and the result of 16 years of continuous work, designing, building & updating the website and searching for, collating and organizing thousands of website links.
The directory is constantly growing, with nearly 4,000 business website links within 50+ categorized sections, It’s viewable on all digital devices & across all platforms. Search Engine Optimization and Google & Bing search Indexing, maximizing potential wine lovers finding, visiting and using the Directory to find your business.
Every New Zealand wine-related business is provided with a ‘free text link’ in the relevant section of the directory. Partner advertising provides enhanced visibility via cost effective, ‘single page banner & link’ and ‘site-wide tile and link’ advertisements.
Social Media posts and shares on Instagram, Facebook & LinkedIn reach over 50K wine consumers & industry professionals across the world each month. NZ Wine Directory website traffic currently averages 60-70K+ Page Views plus 85K+ Google search impressions each month.
Advertising Subscription Information
‘NZ Wine Partner’ advertising provides more visibility for your wine brand, and it’s much more economical than print, magazine, newspaper or TV advertising. Visitors can just click your Banner or Tile to visit your website, and purchase your wines / products / services.
NZ Wine Partner’s social media posts are also shared by the NZ Wine Directory on Facebook, Instagram and LinkedIn when requested. This could be a specific post about an event, promotion or news related to your business.
NZ Wine Partner advertising, is also mutually beneficial, helping fund the ongoing maintenance and development of the New Zealand Wine Directory now, and into the future. There are two placement options in various sizes to meet your needs.
NZ Wine Partner Advertising Options.
A Single Page Banner & Link Ad
Displayed on the appropriate section of the directory, replacing your free text listing. $40.00 +gst per month (*3 month minimum applies)
NEW* Single Page Featured Image
A Feature Image representing your business displayed at the top of the appropriate section of the directory. Also displays in search engine results as the Featured Image for that page. $50.00 +gst per month (*3 month minimum applies)
Site-Wide Tile & Link Ad
Displayed in the right hand sidebar, on every page of the NZ Wine Directory website viewed. Standard tiles rotate weekly from bottom to top – Premium Tiles remain displayed at the top of the sidebar. From $60.00 to $170.00 +gst per month.
Image & Link Requirements
- A Graphic / Image for your partner tile or banner with your branding & message (See image specs below)
- The website address required for your link.
- The ALT Text you wish displayed as a pop-up when visitors ‘mouse over’ your ad tile or banner.
NZ Wine Partner Monthly Rates ( From 1 July 2026)
| NZ WINE PARTNER TILE AND LINK OPTIONS | IMAGE DIMENSIONS: p = Pixels | MONTHLY RATE |
|---|---|---|
| Single Page Banner & Link | 870p wide x 132p high | $40.00 +gst |
| Single Page Featured Image | 870p wide by 360p high | $50.00 +gst |
| Standard ‘Half Height’ Site-wide Tile & Link (Rotates Weekly) | 264p wide x 132p high | $60.00 +gst |
| Standard Site-wide Tile & Link (Rotates Weekly) | 264p wide x 264p high | $100.00 +gst |
| Premium Site-wide Tile & Link (Displayed at the Top) | 264p wide x 264p high | $130.00 +gst |
| Standard ‘Double Height’ Site-wide Tile & Link (Rotates Weekly) | 264p wide x 528p high | $140.00 +gst |
| Premium ‘Double Height’ Site-wide Tile & Link (Displayed at the Top) | 264p wide x 528p high | $170.00 +gst |
Other Information, Terms & Conditions
Your preferred image in .PNG .JPG or .GIF format, preferably under 200kB – actual image sizes are displayed below. Your Image, Link and Alt Text may be updated or changed at any time during your subscription period at no additional cost.
Subscription duration as you require – from 1 month to 12 months in advance. Subscriptions ‘auto renew’ at the end of each subscription period, unless a specific end date is set: e.g. for an event.
Rates are per month, from subscription start date. New Zealand Dollars, 15% gst. For more information and to subscribe, please contact: John Bartlett, JB
See Terms and Conditions.
Partner Tile & Banner Dimensions (Actual Size)
Other Opportunities to Promote Your New Zealand Wine Business / Brand
Feature Posts & Promotions
An article about your wine related product, service or event, featured on the NZ Wine Directory website & shared on social media.
https://nzwinedirectory.co.nz/about/featured-promotion/
Featured Winery of the Month
An article about your Winery & Wines, featured for a calendar month on the NZ Wine Directory website & shared on social media.
https://nzwinedirectory.co.nz/about/featured-winery-campaign/
(2026 Fully subscribed – Bookings for 2027 opening soon.)
Free & Featured Wine Reviews
Your wines reviewed by JB & featured on the NZ Wine Directory blog and/or shared on social media.
https://nzwinedirectory.co.nz/about/submit-wine-for-review/
NZ Wine Directory Stats for 2025
WEBSITE: 1,006,000 Google Search Impressions | 115,900 Bing Search Results | 800,000+ Page Views
FACEBOOK: 5.6K+ Followers | 255,590 Facebook Post Views
INSTAGRAM: 3.7K+ Followers | 119,600 Instagram Post Views
Updated 1/07/2026 – The New Zealand Wine Directory Limited