Advertising – ‘Partners in Wine’


The New Zealand Wine Directory is a free-to-use online resource, listing links to thousands of New Zealand wine industry related businesses.

Since launching the NZ Wine Directory in 2009, over 6 million visitors have been connected with the wineries, vineyards, products, services, employment, wine education, events and so much more across New Zealand’s wine industry, all through the New Zealand Wine Directory website.

As part of my commitment to New Zealand Wine, I have provided every NZ Wine related business with a ‘free link’ in the relevant section of the NZ Wine Directory, but offer more visibility for your brand through mutually beneficial advertising options.

‘Partners in Wine’ subscriptions provide a much enhanced visibility for your business across the wine directory website, at the same time helping fund the ongoing maintenance and development of the New Zealand Wine Directory into the future.

Subscribe now to become a member of this ever-growing resource.


‘Partners in Wine’ Advertising – How It Works

I provide the following ‘simple and cost-effective’ advertising opportunities to promote your New Zealand wine business, brand, service, product or event…

Partner Tiles & Links: These are displayed in the sidebar on the right hand side of the website & viewed by every reader who visits every section of the NZ Wine Directory, currently 83K page views per month (2024 average.)

A Single Page Banner: This is larger but is displayed on one selected section / page on the directory. (Page views may vary)


Partners In Wine Ad Requirements

All I need for your partner tile & link are the following three things:

A Graphic / Image for your partner tile / banner with your branding / message (See image specs below)

Your website address, e.g. https://www.yourbusiness.co.nz

Some ALT TEXT you wish displayed as a pop-up when visitors ‘mouse over’ your ad tile / banner.

Included in all subscriptions is a post welcoming our new ‘Partners in Wine’ published on the NZ Wine Directory Blog & shared across the NZ Wine Directory social networks, includes anything else you’d like shared during the subscription period.

For more information and to subscribe please contact: John Bartlett, JB


Advertising Rates for 2024

PARTNER TILE AND LINK OPTIONSIMAGE DIMENSIONS: p = pixelsMONTHLY RATE
Single Page Banner & Link870p wide x 132p high$50.00 +gst
Half Height Site-wide Tile & Link 264p wide x 132p high $50.00 +gst
Standard Site-wide Tile & Link264p wide x 264p high$90.00 +gst
Premium Site-wide Tile & Link264p wide x 264p high$120.00 +gst
‘Double Height’ Single Page Banner & Link870p wide x 264p high$90.00 +gst
‘Double Height’ Standard Site-wide Tile & Link264p wide x 528p high$130.00 +gst
‘Double Height’ Premium Site-wide Tile & Link264p wide x 528p high$160.00 +gst
Site-wide ads are displayed on every page viewed by visitors to the NZ Wine Directory
Images to be supplied in .png or .jpg format – scroll to the bottom of the page for image sizes.
Rates are per calendar month – NZ Dollars -15% gst

Subscriptions from 1 to 6 Months in advance to meet your business / event needs / budget.

Other Opportunities to Promote Your Brand

‘Featured Winery of the Month’ Campaign

A featured article on the NZ Wine Directory blog, displayed for a calendar month & shared on social media.
A one-off fee of $240.00 +gst applies.
VISIT: https://nzwinedirectory.co.nz/about/featured-winery-campaign/

Featured Wine Reviews

JB will review up to six wines, post an article with tasting notes on the NZ Wine Directory blog including links to your online store.
Shared on the NZ Wine Directory social media.
A one-off fee of $140.00 +gst applies.
VISIT: https://nzwinedirectory.co.nz/about/submit-wine-for-review/


Some NZ Wine Directory Stats*

The directory is constantly growing in content with over 4,000 categorized website addresses in the directory & blog content. It is divided into 50 categories or sections, covering every aspect of the NZ wine industry.

It’s the result of thousand of hours of work over the years; designing, building & updating the website and searching for, collating and categorizing the thousands of business websites. The modern responsive design is viewable on all digital devices & across all platforms.

Investment in Search Engine Optimization and Google & Bing search Indexing, maximizes potential wine lovers finding & visiting the Directory. Since 2011 we have had 6,155,860 page views with traffic increasing every year.

Website traffic averages 91,000+ Google Search Impressions, 5,000+ Bing Search Impressions and 80.1+K page views each month. (Q1 2024 data.)

Social Media posts and shares now reach 1,000s of wine lovers across the world each month: Facebook: 5.5K+ Likes / Followers, Instagram 3.2K and LinkedIn 1.5K.

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