“Renewed focus on world-leading sustainability practice and global market expansion.” Leading New Zealand wine producer, Yealands Wine Group, has today announced the appointment of Tiffani Graydon as Chief Executive Officer.
Graydon brings with her a wealth of 25 years’ industry knowledge and senior executive experience in both New Zealand and offshore markets as well as a proven record in business and brand transformation. She has previously worked at Yealands in a General Manager Sales and Marketing capacity.
“After rapid expansion over the last decade, Yealands Wine Group is now ready to enter the next phase of business growth. The future is very bright, and one I’m excited to lead the team through as we focus on building brand equity globally and here in New Zealand; alongside cementing our position in sustainable wine making.
“What sets the Yealands’ story apart from many others in the New Zealand wine industry, and part of what drew me back to the company, is the opportunity we have to take a genuine leadership role in sustainable winemaking. It’s a value held strongly by our people but is also something which is driving consumers’ decision-making in their brand choices,” Graydon says.
In the coming weeks, Graydon and the senior leadership team, will refine the organisation’s business strategy focusing resources on key growth areas for the business.
The sustainability efforts at Yealands are centred around the idea to ‘tread lightly’. Its focus continues to be on delivering the best quality, award-winning wines, with a light environmental footprint, to its existing 65 global markets and beyond.
“Yealands is the first winery in the world to achieve carboNZeroCertTM certification from inception and we are currently the only winery in New Zealand that holds this accreditation. We’re very proud of this achievement but we certainly don’t rest on our laurels and are committed to continually finding new sustainable practices,” Graydon says.
Peter Radich, Chairman of Yealands Wine Group says “We’re looking forward to Yealands’ business growth with Tiffani leading the way. She has invaluable international and senior executive experience in the wine industry, a passion for sustainability, and has a strong determination to succeed.”
Yealands Estate Wines is one of New Zealand’s largest wine exporters and is proud to be 100% locally owned, a rarity in the wine industry. Owned by the people of Marlborough, Yealands is committed to opening its doors to give locals the opportunity to experience firsthand their own investment as well as deliver a strong performance over the coming years.