An exciting partnership unites Waiheke Island excellence with one of New Zealand’s most respected fine wine distributors. As they celebrate their 40th anniversary in business, Negociants New Zealand is proud to announce the addition of Cable Bay Vineyards to its national distribution portfolio, effective 1st August 2025.
This new partnership marks a significant milestone for both companies and reinforces Negociants’ ongoing commitment to representing wines of regional integrity, innovation, and provenance.

Founded in 1998, Cable Bay Vineyards has become a leading producer on Waiheke Island, with a reputation for expressive, site-driven wines crafted from sustainably farmed vineyards. The estate’s dedication to regenerative viticulture, small-lot winemaking, and modern hospitality has made it a destination for wine lovers from across the country and around the world.
“We are delighted to welcome Cable Bay to the Negociants New Zealand family,” said Dean McHenry, General Manager of Negociants NZ. “Their reputation for quality and their position as a flagship Waiheke producer make them a natural fit within our curated portfolio. This partnership allows us to offer our customers a distinctive expression of one of New Zealand’s most unique wine regions.”
Cable Bay’s owner, Loukas Petrou, echoed the sentiment: “Partnering with Negociants New Zealand is an exciting step for us. We are passionate about crafting premium wines from our own low yielding vineyards, nurtured sustainably and regeneratively. It is great to work with a team who shares those values and can help bring our wines to more people who care about quality and provenance.”
The portfolio will include Cable Bay’s core range of Waiheke-grown wines, including their acclaimed Chardonnay, Syrah, and Bordeaux blends, as well as selected wines from their Awatere Valley Marlborough vineyards.
This announcement reflects Negociants NZ’s strategic approach to representing family-owned, quality-led producers who exemplify the best of their regions.
More information can be found on the Negociants website:
https://www.negociants.com/nz/home
For all inquiries in the first instance please contact your Negociants New Zealand Area Manager or our customer services team.