Cult Wine Launching Soon

cultwineJules van Costello and Asher Boote, co-owners of Hillside Kitchen & Cellar and The Ramen Shop are about to launch Cult Wine, a new premium wine retail concept in Thorndon, Wellington.

Prior to opening they launched a Pledge Me, crowd funding campaign to get foundation wine club members; this campaign was fully funded within two days and finishes at 6pm on Thursday the 25th of August.

From the campaign page:
“Cult Wine promises to offer some of the most exciting and excellent value wines available in New Zealand today both from domestic and international producers. We offer three tiers of wine club membership – monthly deliveries of six bottles tailored to your drinking preferences and budget. All subscribers will receive exclusive access to some of the most sought-after wines in New Zealand and the world.

As well as wine and other rewards, when you back Cult Wine on Pledge Me you’ll receive regular email updates with offers on exclusive wines and invitations to members’ only tastings and other events.

The minds behind Cult Wine are Jules van Costello, sommelier and drinks writer, and Asher Boote, chef and restaurateur.

Together they have over 20 years’ experience in the restaurant and wine industry, having worked for a number of internationally acclaimed restaurants.

In early 2015 they founded Hillside Kitchen & Cellar and immediately saw a huge demand for the diverse selection of high quality wines Hillside offers.

After establishing our restaurant, we at Hillside Kitchen & Cellar have seen an astronomical demand for the kinds of wine we champion: wines with character, personality and integrity. These wines are inevitably made by producers who share the same values as us; they are sustainable, ethical, question the status quo and, most importantly, have a relentless pursuit of quality.

Every day we are asked where customers can buy these wines. All too often we are the only outlet in Wellington (and sometimes in New Zealand) that offers them. Many of the more challenging wines are available in restaurants but not directly to consumers.

Cult Wine is going to change this.


We are opening a small showroom in Thorndon, Wellington and will have a ever-changing selection of amazing wines from small producers online, either bottle-at-a-time for your virtual cellar or by wine club subscription.”

For more information and to become a founding member of Cult Wine by making a pledge – CLICK HERE

Or Contact Jules at

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