February is made to be pink – pink sunsets, pink coloured sunnies, pink Valentine’s Day… so really, we need to have a day just to celebrate pink and what better way than to revere the ultimate in pink beverages … Rosé.

Kiwis are invited to celebrate NZ Rosé Day on Tuesday, 5 February 2019. Enjoy a rosé-liscious lunch, a glass of frosé pool-side or “wine-down” with a Rosé on the Floss or Rosé Spritzer – luckily THE pink summer drink can be enjoyed in many different ways.

“Often wine can be intimidating but the Rosé category has allowed consumers to be able to try new and different varieties and styles without the stigma of choosing something “wrong” per se” says Emily, co-founder of Sip NZ.

Sweetness (or the lack of it) is the biggest concern when it comes to choosing a Rosé. That’s why Sip NZ has launched a Rosé Directory allowing wine lovers to filter by sweetness as well as colour to ensure the pink drink is right for them as well as the “gram”.

Wine lovers are encouraged to share their Rosé moments via #nzroseday and #sipnzrose on Instagram, Facebook and Twitter on Tuesday for a chance to win a special pink prize pack in collaboration with Riedel Glassware, Essano, Dr. Bugs candy floss and other lifestyle brands.

In its fourth year, Sip NZ celebrates NZ Rosé Day with leading Rosé producers including Ara Winegrowers, Clearview Estate, Esk Valley Wines, Forrest Estate, Giesen, Goldie Estate, Haha Wines, Immigrant’s Vineyard, Indian Summer, Kono, Lawson Dry Hills, Left Field Wines, Leveret Estate, Matahiwi Estate, Matawhero Wines, Mission Estate, Moi Wines, Mt Michael Wines, Q Wine, Rockburn Wines, Spade Oak, Te Pa Wines, Terra Sancta, The Sisters Wines, Thornbury Wines, Toi Toi, Two Rivers, Untitled Wines, Vidal Estate and Villa Maria Estate.