Marvellous Marketing To Focus on Wine, Food, Drinks & Lifestyle


Two of New Zealand’s specialist wine marketing and PR practitioners have joined forces establishing Marvellous Marketing an agency to work with wine, food, drinks and lifestyle brands.

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Despite having worked at Corbans Wines at different times, Kathie Bartley and Nicola McConnell only meet when they worked on the International Sauvignon Blanc Celebration in Blenheim in February 2016. It didn’t take long for them to realise their skills were complementary and immediately they began a dialogue about collaborating on projects.

Being ambitious they launched their first significant project the Outstanding NZ Food Producer Awards in association with NZ Life & Leisure just before Christmas last year. The inaugural winners of the 2017 Awards will be announced on Thursday 27 April 2017.

Kathie says establishing Marvellous Marketing was the most effective way to leverage the pair’s combined 45 years experience working with food, drink and lifestyle brands.“Between us, we’ve learned a thing or two. It’s this depth of knowledge that we use to help propel our clients’ businesses.”

Nicola and Kathie

Nicola and Kathie

Nicola says, “as small business owners we experience the resource constraints and growing pains which all small businesses face. That’s why Marvellous Marketing will work on a fixed fix basis, allowing clients to manage costs.”

Kathie adds we also guarantee people will deal with us. “We won’t run the charm offence to win business and then when the contract dries, hand clients over to junior account executives. We value our clients’ business and will work on it ourselves.”

Marvellous Marketing will focus on working with food, drinks and lifestyle business and will offer the full suite of strategy and implementation including; brand planning, brand management, PR and media relations, social media management, content creation, sponsorship, design and event management. When Marvellous Marketing does not have the skills in-house – such as website development – they will work with clients and leverage their contacts and connections throughout New Zealand to find the right provider for the task.

An accomplished marketer Kathie Bartley has more than 30 years marketing New Zealand food, wine and hospitality. Her resume is a roll call of the country’s most loved brands including: Good Group Hospitality, Silver Fern Farms, Kapiti Cheese, Yummy Fruit, Cuisine magazine, Ngatarawa Wines, Saint Clair Family Estate, Burn Cottage Vineyard, Tiki Wine & Vineyards, Villa Maria Estate Wines, Stoneleigh and Corbans. She also has experience working with businesses suppling services to the wine industry including steel grape vine posts with ECO TRELLIS ® and has been a part of the Air New Zealand Wine Awards team since 2004.

Nicola McConnell loves working with wine and food clients. After 15 years working in the fast-paced Australian market, she has brought her contacts and skills back to New Zealand’s lower South Island where she’s using them to support Kiwi businesses here and across the Tasman. Nicola has worked on a number of prestigious wine and drinks brands including; clients including; Penfolds, Wynns Coonawarra Estate, Coldstream Hills, Dan Murphy’s, Langton’s, Voyager Estate, Brown Brothers, Giesen, Cascade, Toi Toi, and Taylors Wines. As a small business owner and former country kid she can roll up her sleeves and get the job done, while her time as a senior executive in large FMCG companies has given her a great understanding of business strategy and the importance of planning.

For more information and to contact Nicola and Kathie visit

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