‘New to New Zealand’ Entries Set Trend

‘New to New Zealand’ entries set trend

The New World Wine Awards, one of New Zealand’s largest and most anticipated annual wine competitions, is hitting the road this week to host a series of regional judging events for the first time in its 18-year history.

More than 1200 wines are set to be judged over 10 days of non-stop tasting at events in and around the country’s key wine regions – a big change from the usual one-off Wellington event held each year.

Hawke’s Bay, Marlborough and Central Otago will each be the judging hub for wines grown and made in the surrounding areas, while Auckland will hold the judging for local as well as international, sparkling and emerging wines.

The change was designed to ensure the awards could continue safely and effectively during the country’s evolving COVID-19 response and has gone on to attract strong entries and support from wineries all over the world.

Chair of Judges Jim Harré says the judging team, made up of 18 independent wine experts from around the country, is delighted to see award entries exceed expectations and hold strong to previous records during such a challenging year for many businesses.

“New Zealand’s wine industry is an incredibly important part of our economy, and like so many sectors, it has been working through a difficult period with many unknowns. It is encouraging to see such a significant number of local wineries, as well as many of our regular entrants from Australia and beyond, put their wines forward.”

He says the entry response reflects the event’s reputation for high-quality, professional judging and is also recognition of the value the awards provide to winning wineries and consumers alike. 

“The Top 50 ranked wines will enjoy the prestige of a Gold medal that is recognised and trusted by consumers, as well as the nationwide sales opportunity through New World supermarkets. For some, particularly smaller wineries or those that rely heavily on strained export or hospitality markets, a Top 50 win can go a long way in supporting and growing their business.”

A growing number of emerging wines from New Zealand and overseas are encouraging high hopes for another broad range of wines in the Top 50 this year.

In 2019, an Albariño wine from Gisborne and Tempranillo, Malbec, Carmenere and Grenache wines from overseas made the Top 50 and proved popular with shoppers keen to try something new.

“The emerging wines are what you’d describe as ‘new to New Zealand’. Many are actually ancient varieties that are well-loved around the world but have been slower to reach our shores. The red wine entries typically hail from overseas, while many New Zealand wine growers and makers are experimenting and perfecting their use of new white wine varieties.”

Other trend-setting classes in the awards this year include wines that were also ‘new’ to us not so long ago and have skyrocketed in popularity over recent years.

“We’ve continued to see big increases in Pinot Gris and Rosé entries in the awards, reflecting consumer demand and increasing production in New Zealand. 

“Interestingly, just decade ago, neither of these were high on wineries or most wine drinkers’ radars, but both have experienced almost meteoric growth since. Pinot Gris is now New Zealand’s third most-produced variety, and the rise of Rosé has recorded double-digit percentage growth with no signs of stopping.”

Judging the emerging, sparkling and international wines, as well as local Auckland entries, will be judges James Rowan from West Brook Winery, Corey Hall from Coopers Creek and Simon Fell Thornbury, while 12 other judges will assess entries in the regions.  They will sniff, swirl, sip (and spit) their way through the entries by grape variety, judging each wine on colour, taste and smell.

The top ranked silver and all gold scoring wines will then be reviewed by a second panel of judges in  Auckland including Chair of Judges Jim Harré, Associate Chair Sam Kim and consulting winemaker Simon Nunns. The panel will review the wines to confirm consistency across regional scoring, rank the top Gold medal wines and award the Champion titles.

All entries to the New World Wine Awards must retail for $25 or less, and there must be at least 4,000 bottles (or 2,000 for emerging varietals) available for sale through New World stores to ensure there is plenty on hand for wine-loving shoppers to enjoy. The full results will be announced later this year.

Megan Green, megan@nwkcom.co.nz, 027 221 7126
Claire Mourits, claire@nwkcom.co.nz027 842 3663
Joanna Braeckel, joanna.braeckel@foodstuffs.co.nz, 027 972 4580

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