A Touching tribute to 2020 from Villa Maria Estate
With thousands of Kiwis unable to return home this holiday season, Villa Maria Estate has launched a campaign, a touching tribute, that captures the sentiment of the upcoming festive period where the only option to connect with friends and loved ones between New Zealand and the world is from afar.
Showing a real-life family celebrating the holiday season, Villa Maria’s latest digital campaign resonates with many Kiwis. The home video-style content shows children excitedly unwrapping gifts, while dad carves the Christmas ham, grandad shares a joke, family photos are taken, and glasses of Villa Maria wine are poured.
Acknowledging the impacts of Covid-19, and how thousands of families are unable to be reunited with loved ones across the border this year, we then see grandad connecting with his daughter and meeting his new granddaughter for the first time via video. A touching tribute, it is a moment for many to reflect on.
With half a million New Zealanders expected to return home within the next two years, all of whom have been unable to visit their homeland since the borders closed, video calls will take centre stage at Christmas.
Connecting virtually with her own UK-based family is more poignant this year than ever, said Sarah Szegota, Head of Marketing and Communications for Villa Maria. “The creative is relatable for so many of us at Villa Maria, and we believe it will be for many families around the world. Villa Maria is enjoyed by millions of consumers globally and no matter where in the world you are, wine plays a role in quality time and special moments in people’s lives. This year has been unique, but the importance of sharing moments with loved ones endures, regardless of time zones and distance. Just like the family in the video, I’m sure I won’t be alone when raising a glass ‘to next year’.”
Dean Taylor, CEO and Founder of Contagion, Villa Maria’s creative, media & digital agency partner that worked on the campaign, also feels a personal connection with the creative saying, “There are millions of families this Christmas who won’t get to see their loved ones, including my 80-year-old Mum in the UK who gets teary while seeing her Grandkids over Zoom. This year many moments have been lost and we need them more than ever. Villa Maria is a key part of many family moments, so we wanted to remind people that being together is everything, even when they can’t actually be there. Just ask my Mum.”
Launching on Friday 4th December, Villa Maria’s campaign will be shared with consumers in New Zealand, Australia, Canada, the UK and USA all the way through the holiday season, to encourage friends and families to make those video calls, raise a glass and share special moments from afar.
Watch the Video below.
Campaign credits: Agency: Contagion | Production Company: Truman Films
Client: Villa Maria Winery
“Here at Villa Maria we know the joy of sharing those special moments mean everything, even from afar. This holiday season pour yourself a glass of wine and connect with family and friends wherever you may be.”