WinePro Launches “Fuel the Show” Initiative to Support Exhibitors Amid Rising Costs – Expertise Events introduces a practical support program to offset fuel and transport costs while strengthening exhibitor outcomes.

Like many across the industry, we at Expertise Events are closely monitoring the evolving fuel situation and the pressure it is placing on businesses throughout the sector. Recently, it came to our attention that a contractor approached several companies proposing the introduction of a new fuel surcharge.

Aside from raising potential legal and ethical concerns, it highlights a broader issue, decisions being driven by individual commercial interests rather than the long-term health of the industry.

At a time when all participants are facing increased costs, it is difficult to justify why one part of the supply chain should pass on additional charges. As organisers, we cannot simply increase pricing without risking further impact on participation and industry confidence. Our focus remains firmly on protecting and enhancing the value that WinePro delivers for all involved.

We recognise the very real impact rising costs are having on exhibitor participation. Like our exhibitors, we are navigating these pressures ourselves. Our shared success relies on working together to ensure face-to-face events continue to deliver meaningful commercial outcomes.

Fuel the Show – How WinePro is Supporting Exhibitors:

Absorbing Operating Cost Increases
Despite rising costs, Expertise Events will absorb increases wherever possible, ensuring exhibitor investment remains stable and predictable.

Boosting Marketing to Maximise Results
Marketing investment across digital, social and broadcast channels is being expanded to drive attendance and deliver stronger exhibitor outcomes.

Fuel the Show – Exhibitor Support Program
To help offset fuel and transport costs, exhibitors will receive credits based on stand size. Details have been released to the sector and includes existing and new bookings.

Dedicated Exhibitor Support
Exhibitors who partnered with WinePro through COVID will recognise the proactive and considered approach taken by Expertise Events during challenging times; always focused on delivering value and supporting exhibitor success.

The ‘Fuel the Show’ program applies to all bookings made up to 30 April 2026, with all commitments during this period fully honoured. Expertise Events will be contacting confirmed exhibitors to ensure they maximise the benefits available through this initiative.

For further information or an interview with organisers, Expertise Events, please contact: Rachel Robertson
https://rocketcomms.com.au/