WinePro 2024 NZ Trade Show: A Landmark Event for the Wine Industry The inaugural edition of WinePro in New Zealand wrapped up last month and has been heralded as a tremendous success, representing a pivotal moment for the country’s wine sector.
Held in Marlborough, New Zealand’s largest wine producing region, and opened by Minister for Trade, Todd McClay and the Mayor of Marlborough, Nadine Taylor, the event attracted over 2,000 attendees highlighting the significant interest and enthusiasm within this thriving industry.
New Zealand’s largest ever wine trade event, WinePro 2024, wrapped up last month and it’s being heralded as a success by those who attended. The team saw great results especially for an inaugural event, highlights include:
- Opened by Minister for Trade & Agriculture, Todd McClay, & Marlborough Mayor, Nadine Taylor;
- Over 2,000 attendees;
- Almost 300 participants at the expert conference sessions;
- More than 100 exhibitors & 80 expert speakers;
- WinePro to return in 2026 (more details to come);
WinePro offered a comprehensive program catering to all aspects of the wine industry, from viticulture to marketing. The conference sessions, which saw close to 300 participants, were a standout feature providing a valuable platform for industry leaders & experts to share their insights, innovations, and best practices while giving attendees the chance to engage with them and pose questions to enhance their own practices. The exhibition floor saw exhibitors demonstrating the latest and greatest in products & technologies, from
cutting-edge vineyard management tools to state-of-the-art wine production equipment.
A key takeaway was the strong sense of community and shared purpose among both seasoned industry veterans and newcomers, particularly at the dedicated networking sessions. Feedback for the three day event has been overwhelmingly positive, praising the
event’s organisation, high-quality and diverse sessions and the scenic, accessible venue.
Event organiser, Gary Fitz-Roy, said ”For a first time event we were very pleased with the results and, given the positive response to the inaugural show, there is every reason to believe that WinePro will continue to grow and evolve solidifying its position as a key event on the wine industry calendar. As the wine industry itself continues to evolve, WinePro will undoubtedly play a crucial role in shaping its future, fostering connections, and driving innovation as a must-attend biannual event”
Looking to the future, the outlook for WinePro is promising. Plans are already in motion for the next event in 2026, with organisers aiming to build on this year’s success by expanding the program and attracting an even larger audience.
