Aotearoa Regional Wine Competition Back For 2024 – Entries Open

Thanks to Mediaworks we’re turning the 2024 competition up a notch with a $5,000 digital advertising prize up for grabs for the winner of this year’s Aotearoa Regional Wine Competition!

Over the past 10 years, 10 different wineries have won the Aotearoa Regional Wine Competition making this year’s winner anyone’s guess! Click here to head to our website to find out more and enter the competition for 2024.

We have two categories you can enter:

  1. The Aotearoa Regional Wine Competition (ARWC) where you can win best in class, gold, silver & bronze medals. Medals are awarded on varietal success like a traditional wine competition, any New Zealand wine can enter this competition.
  2. The Regional Champion Competition (RCC) where you can win our unique regional wine medals. An additional optional category in the competition, the requirement to enter this category is that your wine must be produced with at least 85% of grapes from a single New Zealand region. Find out more below!
    Entries close Wednesday 17 July Judging dates Saturday 27 – Sunday 28 July

Check out last year’s competition in the video below!

What’s Our Point Of Difference?

We are the only competition to award regional wine medals!

It is our mission to celebrate our country’s regional uniqueness! We do this through awarding wine medals for not only varietal excellence, but also for regional excellence. We want consumers to see your wine on the shelf or online and recognize that it has been awarded not only a gold medal, but also a regional medal for being judged as the highest scoring wine across all varietals in your region!

How Does It Work?

The ARWC & the RCC are judged under the internationally recognised 100-point system. Wines assessed at 95 points or more will receive a Gold Medal, 90 to 94 points will be awarded a Silver Medal and 85 to 89 points will be awarded a Bronze Medal.

If you enter in the RCC you will be awarded an additional ‘regional medal’ if you are the highest scoring wine in that region. For example if a Marlborough Pinot Nior is awarded a score of 96 & a Marlborough Sauvignon Blanc is awarded a score of 95 the 96 rated Marlborough Pinot Nior will be awarded the Regional Wine Medal, as it’s the highest scoring wine in that region.
We have a list of 17 regions you can be champion of. Choose your region on our entry form at

Don’t meet the entry requirement to be entered in the RCC? Not a problem! You can still win our best in class, gold, silver & bronze medals by just entering the ARWC!

Aotearoa Regional Wine Competition Back For 2024

Prizes & Promotion

This year we’ve partnered with MediaWorks to deliver a campaign promoting the competition and its winners. We have a four week campaign planned starting two weeks before the competition and two weeks after the competition to promote the competition and its results, with the winners being announced on The Breeze by Hilary Muir!

The Highest Scoring Wine In The AWRC Will Receive Will Receive A $5,000 Voucher To Advertise Your Products Or Business With MediaWorks!

MediaWorks offer a wide range of advertising options to tailor to your audience, including digital billboards, bus backs, radio ads, Google advertising & more!

The winner of the ARWC wine will also be displayed in the foyer of The George Hotel for one month after the competition & will have their wine showcased as part of The George’s Wine of the Month promotional campaign, the wine will be added to The George’s wine list for the month of the campaign, able to be enjoyed by guests partaking in the fine dining experience The George offers with the option to make it a permanent fixture on The George’s wine list, should their guests enjoy it! The George has been awarded the “Best of Award of Excellence” numerous times by the Wine Spectator for having one of the most extensive wine lists in the country.

“To be awarded Best of Award of Excellence the wine list must display excellent breadth across multiple winegrowing regions and/or significant vertical depth of top producers, along with superior presentation. Typically offering 350 or more selections, these restaurants are destinations for serious wine lovers, showing a deep commitment to wine, both in the cellar and through their service team. In the awards history a total of 1,411 have received this award globally.”

This is a fantastic opportunity to promote your business, with 36,004 people dining and 25,665 people staying at The George during the 2023/2024 financial year alone!

In addition to this our naming rights sponsor The George Hotel will award the highest scoring wine out of all 17 regions in the RCC a night in one of their Premium Executive rooms and breakfast for two, which would make a great giveaway on your social media if you or your staff can’t attend!

Results of the competition will be promoted by MediaWorks on the radio after the competition, feature in a New Zealand Wine Directory article and be advertised across our social media & email database, which total to over 60,000 people.

Medals for our Regional, Gold, Silver & Bronze winning wines will be available, as well as certificates for our Regional & Gold winning wines.
Entries close Wednesday 17 July
Judging dates Saturday 27 – Sunday 28 July
If you have any queries or questions please contact our Wine Competition Convenors on 03 343 3033 or email
Go to to enter.

Share This Page / Post