Get ready for New Zealand’s 9th annual Rosé Day on Monday, February 5th. Raise a glass of locally made Rosé and savour the taste of New Zealand’s thriving wine culture, fueled by a hot summer that has further increased the appeal of this refreshing wine.
New Zealand’s Rosé industry has experienced remarkable success over the years, solidifying its status as the fourth-largest wine export from the country. In 2022 alone, 4.3 million litres of locally produced Rosé were exported globally, marking a significant increase from 2.4 million litres in 2017 and a modest 0.56 million litres in 2010, according to export statistics from NZ Winegrowers.
Globally, the popularity of Rosé wines is evident. According to the International Organisation of Vine and Wine (OIV), Rosé wines, representing 6-7% of world production at the beginning of the century, have now claimed over 8% of the total wine market.
Caro Jensen, co-founder of New Zealand Rosé Day under Sip NZ (now caroha.com), emphasises the event’s origins as a platform to raise awareness about the diverse range of New Zealand made Rosé wines. Jensen encourages wine enthusiasts to “sip New Zealand Rosé as the best way to support local this weekend.”
This year’s celebration, coinciding with the Waitangi holiday, will see wineries, retailers, and restaurants across New Zealand embracing the pink theme yet again. The festivities can be followed and shared on social media platforms using the hashtags #nzroséday and #nzrosé.