In 2022, the New Zealand wine industry embarked on a quest to capture the WHITE WINE EMOJI which has been missing from digital keyboards since the late 1990’s. Unfortunately, our submission to the Unicode Consortium was declined, so the emoji still remains at large today.

“The world has emojis for red wine, beer, cocktails and champagne, but white wine, the most widely enjoyed wine style globally, is still missing. We think it’s time to fix that. We would like to make a submission to the Unicode Consortium on behalf of the New Zealand and global wine industry, to get the elusive emoji on our digital keyboards.”

Emojis are how we communicate culture today – what we eat, drink and celebrate. Yet despite white wine being poured, posted and enjoyed around the world every day, there’s still no officially recognised white wine emoji.

That’s why New Zealand Winegrowers is leading a global push to change it. The White Wine Emoji campaign is about representation, participation and modern wine culture – not brands, not regions, just white wine finally getting its moment.

Or, as we like to say: it’s an emojency!

So… The New Zealand wine industry needs your help!

We would like to make a submission to the Unicode Consortium on behalf of the New Zealand and global wine industry, to get the elusive emoji on our digital keyboards. By signing this petition at the link below, you can help lead to their capture.

https://www.nzwine.com/en/trade/glassofnz/white-wine-emoji-petition

Introducing: The Great White Wine Toast

To turn advocacy into action, we’ve created a simple, global participation moment: The Great White Wine Toast. Anchored to International Sauvignon Blanc Day (1 May), the Toast invites people everywhere to pour a glass of New Zealand white wine, share the moment online, and join a worldwide toast to white wine — and its missing emoji. It’s free. It’s easy. And everyone’s invited.

How to join the Toast

Pour a glass of New Zealand white wine…

Post a photo or video on social…

Tag #whitewineemoji #nzwine and #greatwhitewinetoast

Toast with the world…

That’s it. One glass, one post, one global moment.

Whether you sign the petition, join the Great White Wine Toast, or simply share a glass online, you’re helping white wine take its rightful place in the emoji universe. That’s why public participation matters.

Every post, tag and toast helps build the case for white wine’s place on the global emoji keyboard. Because honestly – it’s time.