Mission Estate Winery has launched Mission Rewards, a new irresistible loyalty programme which offers Mission wine lovers unique benefits.

Whilst it has similarities to some loyalty programmes, Mission Rewards really is one of the most innovative loyalty programmes in New Zealand’s wine industry.

Jo Pearson, Mission’s Marketing Manager says, “It was designed specifically with our cellar door and online customers in mind. We have tailored this programme so our Mission customers receive usable rewards in real time.”

Unlike many wine clubs, this bespoke Mission Rewards programme has no joining fee, no minimum purchase, no scheduled shipments, and no membership tiers which require upfront commitment – it’s all in the hands of the members, reaping the rewards and benefits right from the outset.

For each purchase made, credit accumulates in a member’s online Mission Wallet which can be spent later. Frequent offers, membership and birthday bonuses, delicious award-winning varieties and cellar door exclusives mean it’s easy to spend!

For each purchase, members also accrue points and move up through tiers to unlock enhanced benefits on select Mission hospitality offerings and achieve everyday savings on some of Mission’s most popular ranges. Not to mention a gift is received each time a new tier is reached!

When it comes to choosing premium quality wine, it’s hard to go past Mission. Mission wines represent a taste for classic timelessness and appreciation for style with refined character.

Widely endorsed, Mission has accumulated many 5-star reviews across all its ranges – Estate, The Gaia Project, Reserve, Jewelstone and Huchet – all of which are readily available online and included in the Mission Rewards programme.

Mission wines are made with style and craftsmanship passed on through generations of winemakers for those who love the finer things in life. When enjoying a Mission wine, you are becoming a part of the extraordinary Mission journey, a heritage which started over 170 years ago.

With an enduring French influence, an array of award-winning wines, and its renowned cellar door, restaurant, and on-site accommodation, it’s no wonder Mission has a reputation as one of the best wineries in the country.

Visit the cellar door or head on over to https://missionestate.co.nz/what-are-mission-rewards/ to join Mission Rewards to today.