Te Aro Wine soon to be Known Unknown


Te Aro Wine, the Wellington-based urban winery is relocating to New Plymouth and rebranding as Known Unknown.

“This name Known Unknown, evokes a sense of who we are, the wines we’ve made, and the wines we continue to make. They are wild, and predictable only in their unpredictability,” says winemaker and owner Jules van Costello. “Our focus from 2021 is to make delicious, organically grown, naturally made wine at approachable price points.”

Known Unknown Logo

Known Unknown will make wine in Taranaki from the 2021 vintage with a first pick of Hawkes Bay Chardonnay later this week. The first wines made under the Known Unknown brand will also be released this week, having been made at Te Aro Wine in Wellington.

The Known Unknown winery is on Davidson Street in the New Plymouth CBD and will open a wine room in October 2021.

Known Unknown has just launched a Pledge Me to raise $5000 to purchase an additional ton of organic grapes in 2021 making this vintage the biggest ever for the small winery, having only launched on Friday this is already 20% funded.

Known Unknown - Why can't Gris be friends label

The Known Unkown PledgeMe is live!

Kia Ora folks! As telegraphed last week we’ve just dropped out awesome 2021 Vintage PledgeMe! We’re going to raise $5000 to fund the purchase of an additional 1 ton of organic fruit to make our 2021 vintage the biggest ever.

As you know, we’ve had some setbacks in 2020 (we all have) but we’re gearing up for an amazing year and we need your support! We’ve got a ton of amazing rewards from merch, wine (of course), and experiences AND if your pockets are deep enough the chance for us to make you your very own wine!

All backers will get invites to our twice-yearly launch events in Auckland, Wellington and New Plymouth AND all backers over $100 will get 10% off all our wine for a year! 

Known Unknown - Blanc Space Label

PledgeMe Link: https://www.pledgeme.co.nz/projects/6818-known-unknown-vintage-2021

For more information contact Jules van Costello 020 40451458.

Known Unknown - Midnight Viognier Label
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