WinePro New Zealand 2024 Update: Conference Schedule Announced

WinePro 2024 New Zealand: Uncorking the Largest Industry Showcase in the Heart of Kiwi Wine Country – Wine industry professionals, vineyards owners, managers and workers are invited to the inaugural WinePro 2024 event, the most extensive showcase of equipment and suppliers for the wine industry, taking place 25th – 27th June at Marlborough Lines Stadium 2000, Blenheim.

WinePro 2024 Marlborough

Full Conference Schedule is regularly updated here:

Set against the stunning backdrop of New Zealand’s largest wine-producing region, the WinePro 2024 event promises to be a must attend for everyone connected with the world of wine. Preparations are well under way as Marlborough prepares to roll out the red carpet to welcome national and international visitors to the region in the industry’s biggest trade event.

WinePro 2024 New Zealand is not just an exhibition, it’s an immersive experience that brings together more than 70 of the best suppliers, indoor and outdoor exhibits, providing a comprehensive overview of the latest innovations and technologies shaping the future of the wine industry. Attendees will have the opportunity to explore cutting-edge equipment, discover top-tier suppliers and engage with industry experts, making it an important event for anyone passionate about the art and science of winemaking.

Companies involved include Chandler Glass and Packaging, Grapeworks NZ, Hydralada, Olavin and Winequip to name a few, with product and services on show for all aspects of the industry. The event is also supported by Marlborough Council, New Zealand Wine, Bragato, AgriTech NZ and Marlborough Wine – ensuring strong industry support.

The event will feature an industry-led conference that goes beyond the traditional, with a theme of Innovate, Elevate, Celebrate. Focusing on business intelligence, it will be offering thought-provoking discussions on emerging trends, sustainable practices and technological advancements.

Renowned speakers and experts will challenge conventional thinking, providing attendees with valuable insights that can reshape their approach to winemaking. A collaboration of industry leaders have together provided input to deliver something new, fresh and thoughtful. And the best of balanced scheduling will allow attendees to mix on the show floor in between sessions.

One of the highlights of WinePro 2024 New Zealand are the networking sessions, providing a unique platform for professionals to connect, collaborate and share ideas. With a carefully curated environment that fosters meaningful interactions, attendees can expect to build lasting relationships and partnerships that will drive the industry forward. On Tuesday 25th and Wednesday 26th June from 3.30pm, a FREE happy hour will enable the industry to get together on the show floor to share a drink and connect.

The conference schedule for WinePro has been announced! The theme of the schedule is Innovate, Elevate, Celebrate, consisting of thought-provoking talks and panels in the fields of tech, environment, labour, the future of the industry and so much more. Speakers & panellists include doctors, CEOs, government officials, representatives from businesses & trusts and the New Zealander of the Year for 2024!

UPDATE 25 April 2024.

With WinePro 2024 just over two months away, taking place in Blenheim (June 25-27), here is a brief summary of some of the speaker highlights in different categories:

For the Conference Schedule visit:

Tech Advancements

AI in Wine – Rachel O’Shea from Yabble will go through cases of AI use for the wine industry from research and innovation to international markets and beyond.

Sustainable Practices

Frugal Bottle Revolution – The world’s first paper bottle for wine and spirits which reduces carbon output by 84%. Video from Frugalpac with Malcolm Waugh CEO supported in person by Mother of Pearl and Mothers Ruined to explain their story.

Climate & Viticulture – Seasonal climate changes and how this affects viticulture: Building resilience. Hosted by Dr Jim Salinge, Kiwibank New Zealander of the Year 2024.

Vineyard Redevelopment – Everything you need to know about the vineyard redevelopment process. Guideline of the do’s and don’ts. Hosted by Stuart Dudley and a selected viticulture industry panel.

Reinventing Fining – Learn about the latest in sustainable alternatives for fining and the technological advancements empowering winemakers to tailor the sensory of their wines, with precision – and, without excessive waste. Hosted by Jonathan Engle of amaea.

Emerging Industry Trends

Automation in Agriculture – What is the problem trying to be solved? Where are we now with automation? Does it reduce our labour needs? What are our expectations, what is the big dream, and where could it go? Hosted by Josh McCulloch, Autonabit, Andrew Kersley, Smart Machine & Brock Campbell, Cloudy Bay.

Future Labour Challenges – The future demography of regions will continue to change with implications for labour supply. What will New Zealand’s population look like in 2038 and are New Zealand’s rural and primary sectors prepared for this? Hosted by Prof. Emeritus Paul Spoonley.

Understanding the Wine Industry’s Workforce – A national wine industry research project has discovered common themes in wine industry workforce trends across NZ and Australia. Hosted by project lead, Amanda Reid from BERL.

Growth Opportunities for NZ Wine –

What is the government’s roadmap to doubling wine export value? – Hosted by Jenny Cameron – MPI Chief Transformation Officer.

Alongside the talks, there will be exhibits for the latest and greatest in innovations and technologies, supplier stalls as well as great networking sessions for professionals to connect such as the Women in Wine Breakfast session (Thurs 27th, 7.30am-9am), Happy Hour (Tues 25th & Wed 26th, 3.30pm-4.30pm) and Wine Tastings with experts (daily).


Maximising the industry’s time, Bragato will run Grape Days on Monday 24 June at the Convention Centre as part of what is shaping up to be a weeklong focus on wine and servicing the national industry.

Organisers have subcommittees working on the experience of WinePro 2024, including FREE bus transfers from the airport, hotels and up to Picton, through to great motels deals and restaurants all rolling out the red carpet welcome.

Gary FitzRoy, the show organiser said, “This event is not just about business, it’s a celebration and tribute to the remarkable achievements of the New Zealand wine sector who lead in a number of producing aspects.

“As participants immerse themselves in the world of WinePro 2024 New Zealand, they’ll experience firsthand the passion and dedication that make New Zealand a global powerhouse in wine production. It’s been a great experience seeing the vision of the Marlborough Council come to life and their support in getting this event off the ground with key representative bodies and individuals pulling together to deliver something that sets a whole new event benchmark in the industry. I am sure everyone will be proud to have this world standard event now established in NZ,” he continued.

WinePro 2024 New Zealand is set to be a one-of-a-kind event and one of the biggest and most comprehensive wine trade events to be held in NZ, offering an unparalleled opportunity to celebrate, learn and connect within the vibrant and dynamic wine community. Don’t miss out on this extraordinary showcase in the heart of New Zealand’s wine country.

For more information, including registration details and the latest updates, visit:

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