Winetopia Announces New Creative Showcase

Winetopia announces new Creative Showcase – Wine Art sponsored by CCL Label. Winetopia has always offered visitors a deep dive into the very best of the New Zealand wine scene, with a collection of wineries from right across the country showcasing Albarino to Syrah and everything in between.

This year the events will also feature an exhibition offering insights to another creative aspect of the wine world. Wine Art with CCL Label will see designs from some of our more striking wines be displayed in large format at the event, with accompanying storyboards.

“Every wine tells a story” Says event director Rob Eliott, “We have been looking for another way to immerse people into the wonderful world of New Zealand Wine, and to give them an experience through the eyes and voices of our wine making teams. We are excited to this year launch Wine Art at the events.”

Partnering with CCL Label was the catalyst to making this project happen – the global labelling company specialises in printing labels for the wine industry. Since arriving in New Zealand CCL Label have worked with leading wine companies to bring their visions to reality and help them stand out on the world stage. General Manager Geoff Wheeler recognised the opportunity at Winetopia immediately “We are really passionate about wine and what makes each one unique and have invested heavily in technology that allows us to do more with the artwork our industry partners create. We’re looking forward to now seeing some of these striking designs in a large scale at the event.”

Three Miners Label - Winetopia Announces New Creative Showcase

One of the entries to the exhibition is from Three Miners in Central Otago. Three Miners labels have a rustic appearance paying homage to the gold mining history of Central Otago and the 3 men who mined the land bordering the vineyard. Two Minerettes acknowledge the two women who do most of the work at Three Miners Vineyard (who are pictured on the label) and pay tribute to the women pioneers of the Central Otago gold rush who endured the inhospitable environment to support themselves and the men they loved. This wine is dedicated to women in the New Zealand wine industry and a portion of the sale price goes towards the Women in Wine Central Otago Charitable Trust.

Another entry is the 2020 Nga Waka Pinot Noir. The Nga Waka logo has a special significance depicting Nga Waka A Kupe (The Canoes of Kupe), the three hills which lie side by side like upturned canoes and form the backdrop for the town of Martinborough and its surrounds. Legend has it that the hills were formed by the three canoes of the famed Polynesian explorer Kupe; which were carried inland by a huge earthquake and came to rest in the valley behind Martinborough.

Nga Waka Pinot Noir Label - Winetopia Announces New Creative Showcase

Wine Art designs will be reproduced at 60 times their normal size and will be available to all visitors to see at the events in Wellington (16 – 17 June, TSB Arena) and Auckland (20-21 July, Viaduct Event Centre).

More details on the exhibition and the specific artworks will be posted on the Winetopia website in the coming weeks. This feature adds to the line-up of Main Stage talks, Masterclasses and entertainment alongside some of New Zealand’s most exciting wine and food producers. Visitors can also expect to rub shoulders with wine gurus like Mike Bennie(Melbourne), Bob Campbell MW, Stephen Wong MW, Joelle Thomson, Candice Chan, Dave Nash and Florent Souche.

Tickets and line-up information is available at

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